Fundraising for an NGO — The Akshaya Patra Experience
NGOs don’t rely on a single method of fundraising, as dependence on one method alone is unlikely to help in reaching out to all the potential donors. Also, to ensure the sustainability of the programme, it’s important that the said organisation has sufficient resources. Therefore, they resort to several different methods of fundraising.
At The Akshaya Patra Foundation, we understand the necessity of this approach. After all, we feed over 1.5 million children across 10 states every school day as a part of the Mid-day Meal Scheme and intend to reach out to 5 million children by 2020. Thus, we make it a point to urge to all our supporters to help us in our cause. If you are keen on fundraising for an NGO working for children, we have a whole list of things you can do to help us.
Fundraise with Akshaya Patra
One unique method that some NGOs resort to is to allow people to create online fundraising campaigns and help the organisation. For instance, Akshaya Patra allows you to create your customized campaign in a couple of easy steps. You simply create a campaign, customize it, and share it on social media or via email, and then it helps you reach out to your friends and family, and make a donation pitch to them.
In order to start a campaign with Akshaya Patra, you will have to create an account. Once you sign up, you can give a name to your campaign, decide the duration, and set the amount you want to raise.
Also, you have the option of assisting an ongoing campaign by sharing it on social networking websites or via your email, or even make a donation to some existing campaign. In doing so, you will be supporting a not-for-profit organisation that thrives to improve the lives of children.
While an online fundraising campaign scores high on the convenience factor, it’s not the only way you can help us raise funds. You can even organise a fundraiser at your workplace or in your community or neighbourhood and help us to provide a nutritious meal to school children. We will support you in every way possible. You just need to get in touch with us to set the ball rolling.
Do Something Extraordinary
Also you can take out a page from Gaurav Warman’s book and pull off a campaign that will catch the eye of the world. A resident of Mumbai, Gaurav orchestrated the Ride 1,200 Kilometres for 120 Little Angels campaign in 2015. As a part of this campaign, he travelled 1,200 kilometres on a bicycle from Mumbai to Jaipur. The funds raised during his campaign were donated to Akshaya Patra’s Mid-day Meal Programme to feed a wholesome meal to 120 children for an entire year.
How the Donation is used
· 82% Mid-day Meal Programme
· 2% other feeding programme
· 10% Programme management
· 6% Fund raising and communications
Most people, if not all, are sensitive to the plight of those who are less fortunate. They even want to do something for them. The problem though, is that they don’t know how to go about it, and this is exactly where your fundraising campaign will help. If people have the will, your campaign will show them the way.